With close to 500 million users, and counting, Instagram is slowly becoming a leading social media site, and we will try to help you get your first followers.
Simplicity is a major part of success when it comes to Instagram, and as we live in the society where information overload is a normal thing scrolling through the pictures with short captions seems like a perfect combination.
Both major and minor brands are trying to capitalize on this fast rise, so you should consider starting your campaign and avoid missing out on this opportunity.
In the next few paragraphs, we will lay down a roadmap and try to explain how to build your following base, whether you manage your personal or professional Instagram profile.
1. Figure out your strategy
Before going any further, you should answer these few questions.
What is your end goal on Instagram?
Creating a community of regular paying customers on you web page from followers while providing good service. This is a top priority!
How will your Instagram page affect your business?
Your best bet is to have few established Instagram users in your niche promoting your product in exchange for money or free stuff. This way, you can bring traffic to you web page fast and have a better conversion.
What are you going to offer to your followers?
Ask questions, research, ask your peers what kind of content would they like to see from you. Check what hashtags are your followers using and use them in your posts only if they are relevant, you don’t want to annoy them.
After you got this down, you are ready to move on.
2. Setting up your Instagram profile.
This one is pretty straight forward. You just need to fill some basic info and add your profile picture.
You should consider an image that is representing your product or your brand. Logo of your company is always a good solution.
If you are not an established brand already, then you need to utilize this feature as much as possible. Make it sound natural and positive; you can also use symbols.
Link to your web page.
If you use Instagram for business, then this one is really important. Add your web page address at the end of your bio. This will give your followers a chance to buy your product and turn them into your customers. Make sure that your web page is mobile friendly; most of the Instagram users are on their mobile phones.
3. Setting up your content plan.
Goals and KPIs (key performance indicators like shares, comments, likes) are essential. Set them and use them to track your progress.
Your next step should be schedule for content uploading. There are various apps that can help you with this like ScheduGram or Simply Measured.
Choose pictures that you are about to post very carefully. Use only pictures that are related to your brand and your brand’s story. Make sure that quality of a picture, description and hashtags are all on point.
When it comes to effectiveness, you should consider this:
Posting beautiful images with a powerful message can bring you a lot of exposure as people tend to react to the images that trigger emotions.
Some of the biggest brands in the world are using this technique and investing money in the production of their photos so they can use the power of visual storytelling to their advantage.
Reactive storytelling is a great way of sparking conversation because when businesses use this technique, they can leverage a human truth or insight to generate instant feedback. This includes a cultural action, a brand relevant action or a niche action.
One of the best ways to create a viral buzz is to trigger a strong emotional response. If you can achieve this, there is a big chance that you are going to see more shares, likes, and comments on your posts.
You should start by preparing ten images; this will be enough for the next three to four days, depends on how you spread them.
A Track Maven released a report suggesting that major brands are getting thirty-seven likes and comments per thousand followers. That’s 3.7 reactions for every hundred followers you make.
4. Build relationships with influencing people
There are places where you can get exposure and more followers like FreeInstagramFollowersNow.com, but there are people that have a big influence, and they are available only through direct contact. You can offer them free promotional stuff for shares, or pay them for the shoutout.
Instagram Direct is probably the best way for you to get in touch with the person who can help you promoting your product. It is private so you can send your offer that only influencer and you can see.
5. Manage your profile
With you profile, your connections and followers in place, it is time to manage your account. You can find a lot of very useful applications that can give you a better overview of your activities and activities on your account and also give you statistic and charts. Always have content ready for deployment and use the schedule as much as possible, it will make your life a lot easier.
By now we hope that you realize how easy it is to have a successful Instagram page. Visual content is in high demand, and millions of users are already making a good use of it. Just remember to be clear with your ideas and always be in contact with your followers and respect them so you can see your brand grow and flourish.
Make sure to connect your Instagram page to your other social media accounts. This way you will be able to spread your brand and reach more people.
Leave your comments below and let us know if you had any success with the roadmap that we laid out for you, and how you managed to push your Instagram campaign to the next level.